Get that brand role. Move the shelf. Get ahead.

Excel in interviews & sharpen judgment with your Career Skills Agent

Get that brand role. Move the shelf. Get ahead.

Excel in interviews & sharpen judgment with your Career Skills Agent

…or type any role or company

Consumer Goods Interview Coach

Brand-first. Data-driven. Commercially sharp.

Click to expand

1Your CPG Goals

Problem Structuring

Practitioner

Market Sizing

Practitioner

2CPG Interview Prep

Tide's market share in the US laundry care segment has declined 3pp over 24 months while...

CASE INTERVIEWHard

P&G

3Frameworks

Framework

Is declining availability reducing purchase opportunities?

Has distribution coverage weakened?

ACV dropped from 91% to 87% — Walmart assortment reset delisted 2 SKUs across 3,200 stores

12% of stores showing out-of-stock events in weeks 3–4 of each month

Has shelf placement and SKU range degraded?

Eye-level position lost in 23% of accounts; SKU count reduced from 8 to 6

Share of shelf: 18% (down from 23%); private label gained 4pp shelf share

Is declining brand health reducing consumer preference?

Is awareness and consideration declining?

Unaided awareness: 62% (−5pp YoY); SOV fell 8pp as competitors increased spend by 22%

Brand consideration: 41% (−4pp); 'worth the price' agreement: 42% (down from 51%)

Is trial rate and repeat loyalty declining?

Trial rate among aware non-buyers: 29% (bench: 34%); gap costs ~0.8pp share

D90 repeat rate: 61% (−4pp YoY); lapsed buyers growing 22% faster than new trial

Is intensifying competition eroding the price/value equation?

Have private label and new entrants captured significant share?

3 private label launches in 18 months took 1.8pp share at −22% price; new 30% smaller pack format up +40% YoY

Premium competitor reformulated and relaunched: gained 0.6pp share at 8% price premium

Is promotional effectiveness declining?

Trade spend ROI: 0.87× (below 1.0× threshold); incremental volume per event down 18%

Competitor TPR frequency up 35% YoY — absorbing pantry-load opportunity at promotional shelf

4Feedback

Problem Structuring

Distinctive

Quantitative Reasoning

Strong

Communication

Meeting Bar

Business Judgment

Strong

Repeat

AI native

Build the brand strategy and commercial skills that top CPG teams evaluate

Beauty is personal — but scale requires systems. L'Oréal operates in 150 countries, serving every income level, every culture, every skin tone. The candidates who thrive here are those who can hold a single consumer's aspiration in one hand and a global supply chain in the other, and make them meet in a product that feels personal.

P&G

Diagnosing Tide's laundry category share decline

Unilever

Design a global graduate recruitment program for Unilever

Nestlé

Nestlé coffee portfolio global share growth strategy

Consumer Goods Interview Coach

Brand-first. Data-driven. Commercially sharp.

Click to expand

1Your CPG Goals

Problem Structuring

Practitioner

Market Sizing

Practitioner

2CPG Interview Prep

Tide's market share in the US laundry care segment has declined 3pp over 24 months while...

CASE INTERVIEWHard

P&G

3Frameworks

Framework

Is declining availability reducing purchase opportunities?

Has distribution coverage weakened?

ACV dropped from 91% to 87% — Walmart assortment reset delisted 2 SKUs across 3,200 stores

12% of stores showing out-of-stock events in weeks 3–4 of each month

Has shelf placement and SKU range degraded?

Eye-level position lost in 23% of accounts; SKU count reduced from 8 to 6

Share of shelf: 18% (down from 23%); private label gained 4pp shelf share

Is declining brand health reducing consumer preference?

Is awareness and consideration declining?

Unaided awareness: 62% (−5pp YoY); SOV fell 8pp as competitors increased spend by 22%

Brand consideration: 41% (−4pp); 'worth the price' agreement: 42% (down from 51%)

Is trial rate and repeat loyalty declining?

Trial rate among aware non-buyers: 29% (bench: 34%); gap costs ~0.8pp share

D90 repeat rate: 61% (−4pp YoY); lapsed buyers growing 22% faster than new trial

Is intensifying competition eroding the price/value equation?

Have private label and new entrants captured significant share?

3 private label launches in 18 months took 1.8pp share at −22% price; new 30% smaller pack format up +40% YoY

Premium competitor reformulated and relaunched: gained 0.6pp share at 8% price premium

Is promotional effectiveness declining?

Trade spend ROI: 0.87× (below 1.0× threshold); incremental volume per event down 18%

Competitor TPR frequency up 35% YoY — absorbing pantry-load opportunity at promotional shelf

4Feedback

Problem Structuring

Distinctive

Quantitative Reasoning

Strong

Communication

Meeting Bar

Business Judgment

Strong

Repeat

Consumer Goods Interview Prep — AI-Powered Coaching | Consumer Goods